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Followers to get paid
Pick a platform to see current monetization gates: TikTok Creator Rewards, YouTube Partner Program, and typical brand-deal follower tiers.
TikTok
Creator Rewards (US)
10,000+
100K views / 30 days on 1min+ videos
Brand deals (nano)
1,000–10,000
Strong ER matters more than raw count
YouTube
Partner Program
1,000 subscribers
4,000 watch hours or Shorts views threshold
Fan funding
500 subscribers
Channel memberships, Super Chat
Reels monetization
Varies by feature
Professional account, eligible country
Brand deals (typical)
1,000+
Engagement and niche drive rates
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